Launched at Louisville 2012, On Course invites students to experience the youth magazine in a whole new interactive way.
Since 1991, On Course (OC) has been the award-winning voice of Assemblies of God National Youth Ministries to win, build and send students for the cause of Jesus Christ. Using edgy features and in-your-face graphics, OC tackles everything today's student faces-from applying biblical ethics to sexuality and dating to giving to missions and becoming a campus missionary.
"The new eMag is designed for readability and to share with your friends," says Amber Weigand-Buckley, OC editor, who has been helping shape the publication for 15 of its 20-plus years of publication. "It's exciting to see the next generation of On Course be propelled to the next level of reaching and building teens in their real life walk with Christ."
Always looking for ways to improve and maintain its award-winning status as the number-one print and digital Christian youth magazine in the nation, Weigand-Buckley focuses on appealing to the magazine's teen audience at their level. To do so, with the funding and strategic promotion of the National Leadership and Resource Center, Weigand-Buckley, designer Josh Carter and information technology and marketing professionals brainstormed ways to develop the interactive eMag.
"We wanted to give students more than just another flip-through PDF," Weigand-Buckley says. "It's interactive and multimedia-driven to really pull in the reader for a full sight, sound and reading experience."
Each issue students can anticipate the eMag becoming increasingly interactive as the app is still in the development stages. Students may look forward to downloading free music, viewing interactive photo galleries, OC Sound Check interviews, along with more media integration with each new issue.
"When we were evaluated and received first prize in the nation," Weigand-Buckley says, "one of the things they said was that we needed more than a PDF to appeal to teenagers - and we were already beginning to do that. The eMag app places On Course on the cutting edge of technology in youth publication."
Released this week during the National Youth Convention, the eMag is already available in the iTunes store, which features the latest issue with interactive design, exclusive multimedia and music content. Students may also look for it to be available to view on iPhone, Kindle and in Google Play soon.
To download the eMag app for free, visit the iTunes store or to read the latest from On Course, see its website. Also, by joining On Course Friends and Fans on Facebook, individuals can share thoughts and provide feedback about the evening services. Evening services are being live streamed at 6:25 EDT each evening of the convention at louisville12.ag.org.